Quantcast audience
September 23rd, 2008Quantcast audience
Quantcast
Quantcast is a new breed of measurement service helping buyers and sellers quantify the characteristics of digital audiences against which they can activate addressable advertising ... (more...)
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Quantcast to Deploy Audience Measurement Solutions Across MTV Networks ...
PR: Through Pioneering Hybrid Approach, Quantcast to Help MTVN More Accurately Quantify and Monetize its Vast Internet Audience San Francisco (Vocus/PRWEB ) November 5, 2008 (more...)
Quantcast: Defining Audience Analytics - ClickZ
A conversation with Adam Gerber on his company's free service that marries direct measurement with panel data. (more...)
Quantcast
... if a marketer is targeting black male readers, over 40, with an income over $60,000, then Quantcast?s new service serves up a list of websites which attracts that audience, and ... (more...)
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MediaPost Publications - Quantcast's Audience Metrics Help Smaller ...
Quantcast's Audience Metrics Help Smaller Pubs Compete - 09/27/2007 ... Quantcast's Audience Metrics Help Smaller Pubs Compete : by Tameka Kee, Thursday, Sep 27, 2007 6:00 AM ET (more...)
Disney-ABC to Use Quantcast's Online Measurement Tools - Tvweek.com
As part of a growing trend to measure online audiences in a more detailed fashion, Disney-ABC Television Group said it is rolling out online measurement tools from Quantcast across its Web properties, including for its full-episode player on ABC.com ... (more...)
Huffington Post More Valuable than Many Listed Newspaper Companies - Advertising Age
As long-rumored, The Huffington Post took $25 million in new funding at a $100 million valuation. It's a healthy sum given the company has aggregated a huge audience--8.8 million people a month, per Quantcast -- primarily on links to content it does ... (more...)
Web journalists' bark grows louder - International Herald Tribune
SAN DIEGO : Over the last two years, some of this city's darkest secrets have been dragged into the light ? city officials with conflicts of interest and hidden pay raises, affordable housing that was not affordable, and misleading crime statistics ... (more...)
Newspaper Misery Gets Some Company: Magazines - Alleyinsider.com
The newspaper industry has been obliterated over the past year, but, for a while, the other big print business, magazines, fared slightly less badly. According to analyst Doug McIntyre at 24/7 Wall Street , that has now changed: At Hearst ... (more...)
Perfect pitch scores a deal for B.C. firm - Globe and Mail
22: Number of countries in which cricket is the national sport. 70: Estimated percentage of world cricket revenues represented by India. 13: Annual percentage rate of growth in Indian consumer spending on communications, the fastest-growing category ... (more...)